What is programmatic advertising? In short, programmatic advertising is buying and selling online ad space through AI and real-time bidding. It allows business owners and digital marketers to run ads on online platforms that offer high visibility and CTR.
The primary reason why programmatic advertising is important is that you can choose a target audience under your budget for a specific goal.
If you’re into learning the benefits of programmatic advertising, don’t prolong the agony – scroll down.
But first, let’s see how it works.
How Do Programmatic Ads Work?
Unlike traditional marketing, where you need to look for ad space, such as billboards, programmatic advertising requires no such uphill battle.
To display your ad through programmatic advertising, you’d first visit an ad exchange. There you’ll specify your target audience, goals, and bid for ad spaces. The programmatic ad will process your bid for ad spaces auction running on publishing sites. If your bid is higher than other advertisers, your ad will load.
This process is speedy; shout out to the automated algorithm. And consumers will see your ad without any holdup. Pretty neat, right?
7 Benefits of Programmatic Advertising
If you don’t know the benefits of programmatic advertising, you’ll miss the essential aspects of using it other than increased revenue and sales. The following list will allow you to learn more and make the most out of your programmatic marketing.
1. Advanced Audience Targeting Capabilities + Reach
One of the jaw-dropping benefits of programmatic advertising is that you can specify the target audience in depth. You can specify:
– Region
– People’s interests
– Shopping habits
– Age-group
– Gender
– Device
And above all, it shows your Ads to the right people, in the right place. Thus, providing great reach that always works in favor.
2. Flexible and Budget-Oriented
Programmatic Advertising is never going to surprise you with any additional fees. Set any budget for programmatic advertising to run ads in any region. From Zimbabwe to the North Pole, your budget stays the same, plus, it advises you when the best time to run adverts is and allows you to use your budget on a daily basis to maximize ROI.
3. Real-time Data and High Transparency
How can you trust a marketing method that doesn’t show campaign performance and where the ads are shown?
Programmatic advertising offers real-time data to check campaign performance and make appropriate changes. View sites where the ads are loaded to ensure they’re not compromising brand value by appearing in an unsafe environment. Thus you get more than a fair share of your transparency.
4. Powerful User-Friendly Controls
Whether you want to pause a campaign, increase or lower your budget; change demographics, ad running time, content, etc., everything is super-easy. Just define some values, click some clicks, and you’re done. C’est-à-dire programmatic advertising.
5. Display Ads That Show Off Brand Identity
In the past decade, ads were simple and dull. And that’s how they performed. But, hey ya’ll, it’s programmatic advertising. Now you can display ads that represent your brand more clearly and confidently. You can use high-quality graphics, rich text, etc., to make ads appealing and brand-conscious.
6. Run Campaigns Triggered by Weather
Who doesn’t want to prepare their jackets when it gets bitter outside, and probably cuppa joe? If they see an ad that offers them both, they go for it. And that’s another one of the incredible programmatic advertising benefits that allow you to run marketing campaigns triggered by weather conditions.
7. Minimal Bad Performance
With advanced targeting capabilities, real-time data, user-friendly controls, and more, what else can you expect other than impactful benefits? Use your budget effectively, generate more leads, and convert sales with minimal lousy performance. And that’s what every marketer is looking for, and surely you too, marketing fella.
