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To remove intrusive and irrelevant ads
Users use ad blockers mostly to avoid video ads. Also, they do not want to be bothered by ads that occupy too much screen space and can contain viruses.
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What is an Adblocker
Adblock is a free browser extension for content-filtering and ad blocking. It can be downloaded in seconds in any device.
Adblockers extension distribution
Adblock Plus and Adblock have the highest penetration compared to the rest of ad blockers worldwide.Adblock traffic across different devices
Source: Digital Information World
Work with Acceptable Ads
The Acceptable Ads standard was developed by the Adblock Community and it specifies placement, distinction and size criteria that ads should follow. We display static creatives, non intrusive ads, that do not disrupt in the natural reading flow.Want to know more about these ads?
Visit our blogProfiling ad blocker users
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These users are young, highly educated, and in high-income employment.
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They customize their online experiences and are comfortable completing the entire customer life cycle online.
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They are the audience advertisers seek for. They buy more online than non ad blocking users.
Why do they enable the Adblock extensions?
Some insights
90% of Adblock users do not hate ads, in fact, 83% are happy to see ads as long as they are relevant and non intrusive.
74% of users say that they will leave a site rather than disable their ad blocker.
Estimates suggest 11% of the global internet population are blocking ads.
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