To remove intrusive and irrelevant ads
Users use ad blockers mostly to avoid video ads. Also, they do not want to be bothered by ads that occupy too much screen space and contain viruses.
As Adblock usage increased, we created a tool that helps publishers estimate the percentage of their unmonetized Adblock traffic.
Adblock is a free browser extension for
content-filtering and ad blocking.
It can be downloaded in seconds in any device.
Adblock Plus and Adblock have the highest penetration compared to the rest of ad blockers worldwide.
Source: Digital Information World
The Acceptable Ads standard was developed by the Adblock Community and it specifies placement, distinction and size criteria that ads should follow.
We display static creatives, non intrusive ads, that do not disrupt in the natural reading flow.
These users are young, highly educated, and in high-income employment.
They customize their online experiences and are comfortable completing the entire customer life cycle online.
They are the audience advertisers seek for. They buy more online than non ad blocking users.